Fruit Logistica and Macfrut 2022– it was good to be back!

After a long but necessary delay, we were happy to represent the EU-funded Fit For Market SPS and Fit For Market Plus programmes at two trade fairs, as well as the NExT Kenya programme, and to meet up again with our members and partners.

Numbers were up at Macfrut 2022

The international trade show for the fresh produce industry, held from May 4 to 6 at Rimini Expo Center, registered 38,500 visitors, an increase of +18% compared to the edition of September 2021.



Meeting our friends and partners at Fruit Logistica

COLEACP DG Jeremy Knops meets H.E. Ambassador Tom Amolo EBS, Ambassador of Kenya to the Federal Republic of GermanyThe COLEACP team meets up with Freshfel represented by Nelli Hajdu, Director, Trade Policy and Business Development, and a group of Kenyan associations (Fresh Produce Exporters Association of Kenya (FPEAK), Avocado Society of Kenya (ASOK), Fresh Produce Consortium of Kenya (FPC Kenya) represented by ASOK CEO Ernest Muthomi. Also present was a representative of the Kenya Export Promotion and Branding Agency (KEPROBA).
The COLEACP Tanzania team meets with JJ Agro Growers, a family-owned company and member of the Tanzania Horticulture Association (TAHA)COLEACP meets with FAGE, the Federation of Associations of Ghanaian Exporters
Her Excellency Madame Oumou Sall Seck, Ambassador of Mali to Germany, with COLEACP DG Jeremy KnopsThe COLEACP Market Insights team in discussions with Thomas Hildenbrand, Manager Fruit Department at SIPEF (Société Internationale de Plantations et de Finance)

Learning more about the exporters

The trade fair offered a valuable opportunity to visit the stands of ACP horticultural trade organisations and associations

COLEACP is currently partnering with the Tanzania Horticultural Association (TAHA), NM-AIST and WorldVeg to establish an accredited Horticultural Practical Training ProgrammeRwanda’s fresh products are marketed under the Rwandafresh brand which promotes compliance with market standards
The Ghana Export Promotion Authority (GEPA) led a delegation of 30 exhibitors from seven horticultural product associations and export agencies, including SPEG and VEPEAGSugarloaf pineapple is Benin’s first Protected Geographical Indication (PGI) at the African Intellectual Property Organisation (OAPI)

This activity is supported by (i) the Fit For Market SPS programme, implemented by COLEACP within the Framework of Development Cooperation between the Organisation of African, Caribbean and Pacific States (OACPS) and the European Union ; and the NExT Kenya (New Export Trade) programme funded by the European Union (11th EDF) and prepared in collaboration with the EU delegation and established in collaboration with the EU Delegation in Nairobi and Kenyan stakeholders.

Cover image source: Press Messe Berlin – Fruit Logistica 2022