FFM+ in Tanzania: Engaging Stakeholders through presentation

As part of the Fit For Market Plus (FFM+) programme, a mission to Tanzania was conducted in March/April 2023, with the presence of COLEAD team members from the Technical Assistance department. The mission aimed to engage with FFM+ applicants, showcasing the benefits of COLEAD and its programmes support including FFM+. Since the official launch of FFM+ in July 2022, Tanzania has received a total of 33 applications for support as of late March 2023.

The mission to Tanzania marked a significant increase in applications compared to previous programmes in the country. As part of the mission, a local FFM+ launch and informative event were organized, attracting 25 participants from various organisations that had applied to the FFM+ programme. Additionally, representatives from key stakeholders in the fruits and vegetables sector in Tanzania were also present. The FFM+ event was held at Mount Meru Hotel in Arusha and concluded with a networking dinner, fostering valuable connections among the participants.

These gatherings provided an opportunity for in-depth discussions regarding the applications for support from the partners. FFM+ has been implemented as a continuation of the previous Fit for Market programmes and builds upon the outcomes of COLEAD COVID-19 action plan, which was implemented starting from March 2020. This 5-year programme is funded by the European Union and the OACPS. Fit for Market Plus (FFM+) is designed to support the transition of ACP (African, Caribbean, and Pacific) agriculture to a more sustainable food and agricultural system. It aligns with the priority areas of action identified in the Farm to Fork strategy of the European Union’s Green Deal. By focusing on these priority areas, FFM+ aims to promote sustainable practices, improve market access, enhance value chains, and contribute to the overall development of a sustainable and resilient agricultural sector in ACP countries.

This activity is supported by the Fit For Market Plus (FFM+) programme, implemented by COLEAD within the Framework of Development Cooperation between the Organisation of African, Caribbean and Pacific States (OACPS) and the European Union.

This publication is supported with the financial support of the EU and the OACPS. Its contents are the sole responsibility of COLEAD and can under no circumstances be regarded as reflecting the position of the EU or the OACPS.