- 06/05/2025
- Posted by: Sandra Borma
- Category: News
As part of UN Women and COLEAD’s South-South Series – Empowering and Growing Women-led Businesses – a special session on effective marketing and branding strategies was held on 9 April 2025. This series of virtual meetings aims to strengthen women’s entrepreneurial capacities through experience sharing, skills development, market access and networking.
Inspiring entrepreneurs and tangible experiences
Three businesswomen – from Nigeria, the Bahamas and Trinidad and Tobago – shared their innovative approaches to building strong brands, using digital tools and creating real connections with their customers. Their contributions highlighted
- The importance of sensory branding and user experience in an increasingly digital environment,
- The value of personal storytelling in establishing credibility and building a loyal community,
- The critical role of mentorship in supporting and raising the profile of women entrepreneurs,
- The use of e-commerce and content marketing strategies tailored to small businesses.
A global audience and practical resources
The session attracted strong international interest, with 601 registrations. Participants had access to practical resources, training tools and the session recording – available in English and in French. .
Access to the session highlights: a concise summary of the key discussions, along with useful resources and information on upcoming training opportunities.
This activity is supported by the Fit For Market Plus (FFM+) programme, implemented by COLEAD within the Framework of Development Cooperation between the Organisation of African, Caribbean and Pacific States (OACPS) and the European Union. This publication receives financial support from the European Union and the OACPS. The content of this publication is the sole responsibility of COLEAD and can in no way be taken to reflect the views of the European Union or the OACPS.
