Boosting intra-African trade with Reelfruit: FFM+ in action at AASW8 side events

On Tuesday 6 June, 4:30-6:30 PM UTC+2, Affiong Williams will present her business during a side event on Boosting intra-Africa trade: the agricultural midstream in the value chain organised by FARA, IFAD and the COLEAD at the 8^th African Agribusiness and Science Week (AASW8).

The session will be held online and on-site in Durban, South Africa. Online participants have to register using this link.

Find the concept note here and biodata here.

Live interpretation in English and French will be available.

About Affiong Williams & Reelfruit:

Affiong is the founder and CEO of Nigeria’s largest processing and marketing fruit company, Reelfruit that was created in 2013. Reelfruit adds value to local products and sells its products such as dried mango and pineapple snacks throughout Nigeria and on international markets. The company has expanded its distribution channels that include formal retail, airlines, schools, hotels and informal mass markets. A successful company with great social impact, Reelfruit works with female farmers to support them in receiving Global G.A.P. training on mango farming. Additionally, the company supplies farmers with seedlings, inputs, training and technical support to improve mango production, while also guaranteeing them market access.

Affiong is a multi-award winning entrepreneur – of her recent accomplishments including being the winner of the first-ever Veuve Clicquot Bold Woman Award in Nigeria, in 2022. As a panellist during the PAFO-COLEAD Innovations Session °2 on “Grow local: Conquering local markets”, she discussed continued efforts to build Reelfruit’s infrastructure capacities and strengthen linkages through vital distribution networks. Reelfruit has been a beneficiary of several of COLEAD’s support programmes, most recently of Fit For Market Plus (FFM+) programme. FFM+ aims to maintain and improve the capacity of smallholders, farmer groups and horticultural MSMEs to access domestic, regional and international markets through the progressive sustainable intensification of the horticultural sector, while adapting to changes in their operating environment due to Covid-19 and climate change.

To learn more about this innovative business, click to read the Business Profile of Reelfruit

Reelfruit Business Profile

This activity is supported by the Fit For Market Plus programme, implemented by COLEAD within the framework of Development cooperation between the Organisation of African, Caribbean and Pacific States (OACPS), and the European Union (EU).

This activity will be supported with the financial support of the EU and the OACPS. Its contents are the sole responsibility of COLEAD and can under no circumstances be regarded as reflecting the position of the EU or the OACPS.