Marketing trends: feedback from recent international trade fairs Exploring the latest innovations in agri-food systems
- 04/12/2024
- Posted by: Sandra Borma
- Category: News
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Marketing trends: feedback from recent international trade fairs Exploring the latest innovations in agri-food systems As part of the Fit For Market Plus programme, the COLEAD Market Insights team recently travelled to two key events in the global agri-food calendar: Fruit Attraction in Madrid and SIAL in Paris. These shows showcased new developments that illustrate how the industry is evolving. Global trends driving change As highlighted in SIAL Insights 2024, three major trends are influencing consumer behaviour: Feel: A renewed… +Lessons from the first trade fairs in 2023
- 11/04/2023
- Posted by: Gaetan Dermien
- Category: ACP EN, News
In February 2023, COLEAD successfully participated in Fruit Logistica and BIOFACH in Germany, under the FFM+, FFM SPS and NExT Kenya programmes. Through a series of meetings, conferences and networking events, we established and nurtured relationships with almost 400 contacts from 57 countries. Despite ongoing challenges posed by the COVID-19 pandemic, both fairs made strides towards post-pandemic recovery. However, the number of visitors remained lower compared to the pre-pandemic period. We observed that the demand in the sector remains dynamic… +Fruit Attraction 2021: Fit For Market support for COLEACP members and partners
- 25/10/2021
- Posted by: Gaetan Dermien
- Category: Africa, Caribbean, News, Pacific
From 5–7 October COLEACP, partner-beneficiaries from programmes and members took part in the trade fair Fruit Attraction 2021. The B2B event was a hybrid – both in-person and online – for the first time in 2021, presenting opportunities for more ACP horticultural businesses to take part. Exhibitors participated in-person with a stand, online through the LIVEConnect platform, or through a combination. This year the online platform LIVEConnect will remain open to bring the fruit and vegetable community together all year… +Getting the most out of trade fairs: New training offer and publications
- 16/09/2021
- Posted by: Sandra Borma
- Category: Africa, Caribbean, News, Pacific
One of the main challenges for ACP exporters is finding the right buyers. Many European businesses use trade fairs to manage their relations and show their presence on the market, so they are ideal places to meet with various importers. They also offer great opportunities to find information on your target market(s) and present your company directly to your potential customers. You will probably find a large concentration of relevant prospects in one place. But participating in trade shows will… +