New papaya market study

New papaya market study

We are pleased to announce the publication of a new market study entitled “Market Profile for Fresh Papaya from West Africa to Regional and European Markets”, which is now available in the COLEAD e-library. This comprehensive study, produced by COLEAD’s Market Insights department through the FFM+ programme, provides valuable analysis and insights into papaya production, export trends and market dynamics, with a particular focus on West African producers.

Key highlights of the study include

• Global production overview: Detailed data on global papaya production, highlighting the role of West Africa, including countries such as Nigeria, Ghana and Senegal.
• Export Logistics: Analysis of the logistics affecting papaya exports, such as the impact of air and ocean freight on pricing and market access.
• European market trends: An exploration of consumer demand in key European markets (France, Germany, UK) and insights into the competitive landscape with major producers such as Brazil.
• Sustainability and certification: A look at the growing importance of certifications such as GLOBALG.A.P., Fair Trade and organic practices in meeting the requirements of European importers.
• Opportunities and challenges: Strategic opportunities for papaya growers to expand their market presence, taking into account both regional consumption patterns and export potential.

This study is part of the Market Insights Department’s ongoing efforts under FFM + to provide strategic information and market intelligence and business development services to value chain stakeholders. It aims to support decision making and facilitate access to new market opportunities, directly contributing to COLEAD’s mission of strengthening value chains and facilitating market access.

Access the full report here

For more information about the Market Insights department and other resources available through COLEAD’s programmes, please visit our e-library or contact the team directly. Let’s continue to work together to use these insights and contribute to the growth of sustainable agri-food systems.

This activity is supported by the Fit For Market Plus (FFM+) programme, implemented by COLEAD within the Framework of Development Cooperation between the Organisation of African, Caribbean and Pacific States (OACPS) and the European Union. This publication receives financial support from the European Union and the OACPS. The content of this publication is the sole responsibility of COLEAD and can in no way be taken to reflect the views of the European Union or the OACPS.