Launch of training-of-trainers in management and business development

By nature, farmers are entrepreneurs, and are used to taking and managing risks.

• But why do some businesses succeed and grow, while others don’t?
• Why have some managers been able to seize the opportunities that come their way, but not others?
• How do some companies manage to adapt to new realities or integrate new production standards, and remain profitable, while others disappear?

Managing and developing a company is a global approach that requires many skills.

Whatever the size of the company, you must be able to anticipate, innovate, manage, control, organise, delegate, lead and direct your team – and communicate with your customers.
To manage your sales, you must have a good capacity to analyse the market and know your customers’ needs. You must know your production costs. You must be able to set a selling price that guarantees a profit. You must be able to negotiate. You have to keep track of your cashflow and inventory.
Like sustainable development, which is a process of continuous improvement in the sustainable management of a horticultural enterprise, all dimensions must be taken into account in an integrated manner: governance, resource and skills management, customer relations, productivity and innovation, workforce and succession, health and safety, training and skills development, and community relations, as well as business practices and ethics.

So COLEACP needs to build the skills of not only its leaders, but also its managers, in all these areas.
COLEACP has created seven online courses on “Business Management and Development”, with about 20 training sessions offered to business personnel in the coming months.
Whether distance or face-to-face, we aim to build these courses together. To ensure a quality offer, we need to have the best trainers. But above all, we want providers who are committed to what they do, out of respect for the learners.

This activity is supported by the Fit For Market programme, implemented by COLEACP within the Framework of Development Cooperation between the Organisation of African, Caribbean and Pacific States (OACPS) and the European Union, and co-funded by the French Development Agency (AFD).