- 08/04/2025
- Posted by: Sandra Borma
- Category: News
COLEAD’s Market Insights department, through the FFM+ programme, recently attended several major trade shows – Fruit Logistica, Biofach, Gulfood, IFE – to capture innovations, marketing signals and identify emerging trends. Between product innovation, the rise of superfoods, the shift towards sustainability and the breakthrough of artificial intelligence, the 2025 editions of these shows confirm that the global agri-food sector has entered a new era.
Superfoods and well-being
Demand for nutritious products is booming, driven by a growing focus on well-being. African superfoods such as moringa and baobab have attracted particular attention. Moringa can now be found in teas and snacks, while baobab is used in drinks and dietary supplements – particularly for its digestive and immune system benefits. But the trend goes further: functional foods are gaining momentum. Collagen drinks, snacks enriched with botanical extracts and blends designed to boost energy or focus are turning food into a targeted wellness solution.
Alternative proteins
A Growing transition with the rise of flexitarian diets and the desire to reduce environmental impact, alternative protein sources are diversifying: tofu, tempeh, vegan protein powders (pea, fava bean, rice, chickpea), and even hybrid solutions that combine plant-based and fermented proteins for improved taste and texture. Generation Z is driving the demand for healthy, natural, protein-packed snacks – and the market is responding.
Sustainable packaging : innovation becomes a necessity
Reducing plastic packaging is no longer optional. Compostable, recyclable and even wood packaging solutions are being introduced to meet both consumer expectations and regulatory requirements (such as the PPWR in Europe). Packaging is now a strategic and marketing priority.
AI is revolutionising the agri-food chain
Artificial intelligence is becoming a powerful force in the food sector, from logistics optimisation and climate forecasting to personalised nutrition, faster product development and social media trend spotting. Companies that embrace AI will gain a significant innovation advantage.
Spotlight on key horticultural innovations
- Rubyglow (Del Monte): A visually striking premium red pineapple positioned as a niche product for the European market.
- ONIX: A deep red seedless orange, ideal for the HORECA (Hotel, Restaurant, Catering) sector.
- “Rain-grown avocados (Eosta): Grown using only rainwater, without chemical inputs.
- Halloweena: pumpkin-shaped mandarins aimed at younger consumers.
- Aldina: A strawberry variety with consistent flavour and strong resistance to transport to reduce waste.
- Samantha: A small, sweet, pointed Savoy cabbage that is easy to cook and store.
- Liquid seasonings: Convenient alternatives to fresh or dried spices, ideal for sauces and drinks.
What’s next?
These shows are a powerful reminder that agility, sustainability and innovation are the keys to success in a rapidly evolving global food market. COLEAD invites you to join us on 4 and 10 June for a dedicated webinar to explore the market trends and business opportunities revealed by these major international events.
This activity is supported by the Fit For Market Plus (FFM+) programme, implemented by COLEAD within the Framework of Development Cooperation between the Organisation of African, Caribbean and Pacific States (OACPS) and the European Union. This publication receives financial support from the European Union and the OACPS. The content of this publication is the sole responsibility of COLEAD and can in no way be taken to reflect the views of the European Union or the OACPS.
