Market news: Organic trade study, tubers, and sweet potato

The COLEAD Market Insights department translates qualitative and quantitative data into a deeper understanding of markets and concrete initiatives for our partner beneficiaries that facilitate their B2B matchmaking and decision-making process, driving their sustainable development. They recently published a study on organic trade of fruit and vegetables, with a focus on Africa-Caribbean-Pacific (ACP) origins, available in COLEAD’s library.

The organic study focuses on the fruit and vegetable sector and products from ACP producers. Along with a detailed analysis of production in those regions, and global and regional demand and trade, it further details 11 key products: avocado, banana, cashew nut, coconut, mango, pineapple, ginger, onion, pulses, tomato, and sweet potato. For each product, the study provides detailed data on exports to the EU and the US, analysing growth rate, share of organic imports on total imports, volumes, and more.

The study concludes with a strengths, weaknesses, opportunities, and threats (SWOT) analysis for ACP producers, a summary of the opportunities in the EU and US markets, and some general recommendations. For example, organic ginger shows significant growth in import to the EU between 2018 and 2021, a higher imported volume than other fruits and vegetables (except bananas), and a very high share of organic imports compared to total imports (33% of total imports of ginger were organic in 2021).

The study is currently available in English. The French version is in progress and will be available in June 2023. The executive summary is available in French here.

Previous publications from the Market Insights department include (click on the image to access the reports) :

	Sweet potato products from Ghana Analyses market opportunities for sweet potato flour and starch, puree and gari on the Ghanaian, West African and European markets.
Root and tuber flour from West Africa Analyses market opportunities for cassava flour, sweet potato flour and yam flour from West Africa, on the regional and European markets.

¹ COLEAD partners with Value Chain Analysis for Development (VCA4D), which carries out value chain analysis in EU partner countries to assess the inclusivity of the economic growth and the social and environmental sustainability. COLEAD Market Insights department provides market profiles to the VCA4D studies.

These activities are supported by the Fit For Market Plus and Fit For Market SPS programmes, implemented by COLEAD within the Framework of Development Cooperation between the Organisation of African, Caribbean and Pacific States (OACPS) and the European Union.

These publications have been produced with the financial support of the EU and OACPS. Their content are the sole responsibility of COLEAD and can in no way be taken to reflect the views of the EU or OACPS